"The First Shampoo" Anti-Frizz

A new generation of anti-frizz treatment.
"The First Shampoo" Anti-Frizz Treatment by Wella is an innovative anti-frizz treatment, that semi-permanently smoothes away frizz and makes the hair more manageable and healthy looking.
"The First Shampoo" is a shampoo with a blend of amino acids that joins the simple proteins of hair, creating chemical bonds through the interaction with heat generating hair alignment which creates smooth and silky hair. These quick & easy steps of "The First Shampoo" by Wella will safely smooth away frizz and seal in nutrients for a healthy, shiny finish.
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  • Quick, Safe and Gentle
  • NO harmful fumes & NO masks required
  • NO burning eyes or nose
  • NO nausea during procedure
  • SAFE on all hair types
  • NO sulphate
  • NO sodium chloride
  • NO preservatives
  • NO parabens
  • NO petrochemicals
  • NO animal testing
  • Results last on average 3 MONTHS
  • Some ingredients: Organic acids